Here are some useful articles for our Marketing class on Product Launch / Commercialization and Promotion, the final step of the NPD (New Product Development) process.
The promotional mix
Update 2017-03-03: All ESLPod.com links changed to Lizhi.fm. For more info, see this post: ESLPod Links Broken. Added BBC naming podcast.
Update:2016-08-13: Added ESLPod 1228.
Here are some podcasts on developing, launching and presenting new products or services. Useful for our classes on:
Overview of New Product Development (NPD)
Launching, Promoting & Presenting New Products
Here are some materials on conducting interviews and types of questions to ask. This can be useful for
our classes on:
All kinds of interviews
Additional ways of assessing job candidates
Types of questions
The different kinds of questions and their purposes, advantages and disadvantages. Open, closed, leading, hypothetical, funnel/filter etc. Useful for those who will give the interview or make the questionnaire.
Update 2018-01-24: Removed dead About.com video links. 2017-05-16: Changed ESL Pod links to Lizhi.fm.
Update 2017-3-7: Changed ESL Podcast links to Lizhi.fm. For more info, see this post: ESLPod Links Broken.
Here are some more podcasts related to training and development of employees.
Business English Pod
Meetings: Considering a Proposal
Discussing training vendor's proposal offering blended learning delivery model for language training.
Giving training for customer service.
Human Resources: Training Manager
A training manager talks about her job: goals (including the acronym SMART), duties, methods, training programs, working with vendors, tracking results and evaluating outcomes.
Video Vocab 44 - English Vocabulary for Human Resources, Part 2
Includes section on learning and development (also called training and development): on-the job training, coaching and leadership development. (Also includes other HR issues like talent mangement, performance review etc.). Students in China should use the direct download link.
Update 2018-01-21: Added BEP32A & 32B. 2017-02-16: Updated ESLPod links to Lizhi.fm. For more info, see this post: ESLPod Links Broken.
Brainstorming is a type of meeting with the goal of coming up with lots of ideas. It can be useful in marketing, for example as part of new product development (NPD) or generating your marketing tactics. It might also be used to troubleshoot a problem or help plan a project.
Here are some ESL podcasts about brainstorming and idea generation (creating new ideas), with vocabulary and advice useful for brainstorming, meetings, marketing, troubleshooting, project management and business English in general.
Business English Pod
For the exercises/glossary etc for the Skills 360 podcasts, you will need Adobe Flash.
Update 2016-12-30: Updated ESLPod links to Lizhi.fm. See ESL Pod Links Broken for more info.
Update 2016-11-18: Fixed Culips #1 link. Added Culips #164.
Update 2015-12-11: Added Business English Pod 134.
Whether we call it a coffee shop, coffee house or café, a place where we can buy and drink some coffee is a part of many people's everyday lives, be it just for the coffee, or somewhere to hang out with friends, go on a date or even take your laptop and do some work.
More info on coffee shops / coffee houses / cafés:
Here are some podcasts on coffee and coffee shops.
Update 2017-04-14: Added Real Life 142. 2017-01-20: Updated ESL Podcast & ESL Café links to Lizhi.fm. For more info, see this post: ESLPod Links Broken. Added Culips Catchword #20 & Catchword #168. 2016-07-02: Added ESLPod 166, 167, 807, 278, 133 & 765.
Re our class on weddings, here are some related podcasts.
Before the Wedding
On the Day
You might have noticed a change to this website's appearance. That's because Weebly did something that broke the navigation sub-menus, and they told me that I had to change the site's theme to make sub-menus work again.
So just remember the menu is now at the top (in the desktop version of the site) and if you notice some problems (like odd colours, or instructions related to the old theme), please be patient until I have time to fix them all.
G.A.L.E.S.L. / joe3
Some tips and links on learning English.