Update 2015-10-17: Added info about video on Investopedia and "Executing a SWOT Analysis".
A SWOT analysis is a way of analyzing a business situation and understanding how it affects (now) or might affect (in the future) your company, project management, business plan, sales etc.
A SWOT audit can be very useful in creating your marketing plan, so that you understand the strengths and weaknesses of your products, opportunities to increase its sales, and threats that could reduce its sales.
Dictionary definitions of SWOT analysis
Here are some dictionary links (with definitions and example sentences):
Articles with more info on SWOT analysis
Here are some articles from encyclopedias and other sites, with more information and explanation:
ESL Podcasts on SWOT analysis
Here are some ESL podcasts from Business English Pod (which you can download, to listen to on your phone, on the way to work etc), where two people in an accounting firm are discussing a SWOT analysis for the firm's marketing:
G.A.L.E.S.L. / joe3
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