Update: 2015-10-24: Removed dead Answers.com link.
My student Yeping in China asks about a few terms used in marketing & advertising.
1. What is competitive parity?
Competitive parity is one way of deciding your budget for marketing and advertising. Basically you spend a similar amount of money as your competitors do.
2. What is the difference between USP and value proposition?
The USP (unique selling proposition or unique selling point) of your product is one single aspect that makes your product special & different from all competing products; what makes it unique.
The value proposition of your product is all (not just one of) the benefits that your product can bring to the customer.
In our class on Sales, we get some practice describing visuals in a presentation or meeting, like charts & graphs that show what is happening with our sales: movements and trends like rising, plunging, fluctuating and remaining steady.
Here are some podcasts about this topic. The audio is free, although you might have to pay for extra resources like transcripts etc.
ESL Pod: intermediate level
Business English Pod: Upper-Intermediate to advanced level
Mentoring is when someone who is older and more experienced gives advice and help to someone younger and less experienced. Often this advice is about helping the younger person:
Types of business mentoring
In business, there can be several kinds of mentoring:
In our class "Coaching, Mentoring and Counselling", we talk about the third type of mentoring, when it is organized by the company.
Today I've done quite a bit of work on my ESL Links > Telephone English page.
I got rid of some dead links, reorganized others, and added some new ones, like the British Council page on conference calls, Business English Pod (including lessons on taking and leaving messages), BBC Business Language to Go and TalkEnglish page on business phone calls.
G.A.L.E.S.L. / joe3
Some tips and links on learning English.