My student Hanz in China writes:
Today I'm reviewing "What’s Your Lifestyle" part 2. There is a sentence which I don't understand. Could you please explain it for me? Thanks.
[Question edited by me]
Update: 2015-10-24: Removed dead Answers.com link.
My student Yeping in China asks about a few terms used in marketing & advertising.
1. What is competitive parity?
Competitive parity is one way of deciding your budget for marketing and advertising. Basically you spend a similar amount of money as your competitors do.
2. What is the difference between USP and value proposition?
The USP (unique selling proposition or unique selling point) of your product is one single aspect that makes your product special & different from all competing products; what makes it unique.
The value proposition of your product is all (not just one of) the benefits that your product can bring to the customer.
My student Maggie from China has a question (which I've edited):
In career management, what is the meaning of "managing upwards"?
Most of the time, the direction of managing is downwards: a person in a higher position controls the person in the lower position; the boss gets the employees to do what the boss wants or needs.
But "managing upwards"* or "managing up"* is the idea of a person in a lower position getting the person in a higher position to do what the lower person wants or need.
* With links to Netspeak, click on the + to see example sentences, then click on the small arrow at the end of the sentence to see the web page where that sentence comes from.
Using their intelligence, skills and their understanding of their boss's personality, the employee creates a productive relationship with the boss and, when the employee needs it, the employee can get the boss do what the employee wants or needs. So the employee "manages" the boss; the employee is "managing upwards".
Managing upwards can help an employee become more successful.
For example: the boss gives an employee a task but only a few resources (time, money, staff etc) to complete the task. The employee uses their understanding of the boss's personality to persuade the boss to agree to giving more resources for the task. The employee managed upwards.
The employee then uses the resources and completes the task well. The boss is happy and the employee has a good record (3rd definition) for completing tasks, which could lead to a promotion for the employee.
More info on managing upwards:
My student Yeping from China asks:
In the course named Training and Development Strategy (Part 1)，I can’t find the relationship between coaching and its explanation (developing a person's skills or knowledge so their job performance improves what does the word “coach” mean?
A good question. In fact, coaching (as a form of employee development) can be a little difficult to understand clearly even for native English speakers, as it is a new idea and not very clear yet.
Basically, in coaching one person helps another to achieve an improvement in their performance at work.
My student Harry from China asks: (edited)
Could you please tell me which kind of certification is the most popular for Electrical Engineers in the US? Also, which certification can be got through examination useful all over the world.
Thank you for your kind help.
I don't know :) I'm not an expert on electrical engineering (EE) and the only electrical engineers I know are in China, but I've done a little searching on the web and I'll give the results here.
As examples, I'll give some links in this article to job advertisments on US jobs websites, but links to specific jobs might stop working once the employer finds an employee. If so, try making new searches for "electrical engineer" at these websites:
Bachelor's of Science in Electrical Engineering (BSEE / BSc)
It seems the basic qualification in the US is a BSEE (Bachelor's of Science in Electrical Engineering) from an accredited university (usually the university must be accredited by ABET ).
Click "Read more" to continue.
My Hiknow student C.C. asks:
I have a doubt about the question:
I'm not sure of the grammar here, because I would ask:
Your sentence is correct. And so is the other one. They're both right, just different structures.
I believe the grammar of the questions might become clearer if I give you not only a grammatical explanation of the questions, but also example answers to the questions in the form of complete sentences.
A question from Emily about a sentence in an exercise on job interviews. (I have edited the question & answer.)
I have a question about this sentence:
As the minutes tick past, you feel a mounting sense of doom as you anticipate the questions that will cause a deafening silence during the interview!
I don't know the exact meaning of the whole sentence. Also for the first clause, which is the verb? "tick" or "past"?
Several students have mentioned their difficulties understanding accents from other countries, especially of people who are not native English speakers.
I've given a few tips before but now I've decided to create a full-length article on this issue. It's not fninished yet but I've completed the first four pages. See it here:
Please let me know what you think of it in the comments section. What parts are useful? Which are not? What more would you like to see in it?
G.A.L.E.S.L. / joe3
Some tips and links on learning English.