Update 2017-03-03: All ESLPod.com links changed to Lizhi.fm. For more info, see this post: ESLPod Links Broken. Added BBC naming podcast.
Update:2016-08-13: Added ESLPod 1228.
Here are some podcasts on developing, launching and presenting new products or services. Useful for our classes on:
Overview of New Product Development (NPD)
Launching, Promoting & Presenting New Products
Update 2015-10-17: Added info about video on Investopedia and "Executing a SWOT Analysis".
A SWOT analysis is a way of analyzing a business situation and understanding how it affects (now) or might affect (in the future) your company, project management, business plan, sales etc.
A SWOT audit can be very useful in creating your marketing plan, so that you understand the strengths and weaknesses of your products, opportunities to increase its sales, and threats that could reduce its sales.
Dictionary definitions of SWOT analysis
Here are some dictionary links (with definitions and example sentences):
Articles with more info on SWOT analysis
Here are some articles from encyclopedias and other sites, with more information and explanation:
ESL Podcasts on SWOT analysis
Here are some ESL podcasts from Business English Pod (which you can download, to listen to on your phone, on the way to work etc), where two people in an accounting firm are discussing a SWOT analysis for the firm's marketing:
In our class on Sales, we get some practice describing visuals in a presentation or meeting, like charts & graphs that show what is happening with our sales: movements and trends like rising, plunging, fluctuating and remaining steady.
Here are some podcasts about this topic. The audio is free, although you might have to pay for extra resources like transcripts etc.
ESL Pod: intermediate level
Business English Pod: Upper-Intermediate to advanced level
Update 2017-03-03: All ESLPod.com links changed to Lizhi.fm. For more info, see this post: ESLPod Links Broken. 2016-06-20: Added ESLPod 344. 2016-06-18: Added ESLPod1172 & BEP 234. 2016-03-26: Fixed some vocabulary links. 2014-12-20: Added Pearson Marketing podcasts.
In our marketing course, we have a class on exhibitions and events, things like trade shows where many businesses of a similar type come together in one place and promote their goods & services to the many potential customers who visit.
Business English Pod
Business English Pod has a 4-part series of podcasts about trade shows, covering the typical activities and vocabulary of these exhibitions, as well as a lot of sales vocabulary and procedures.
Pearson Education Principles of Marketing
25 episodes covering a variety of marketing topics. Not designed for ESL students but still useful for upper-intermediate & advanced learners interested in marketing.
UPDATE 2017-2-23: All ESLPod.com links changed to Lizhi.fm. For more info, see this post: ESLPod Links Broken.
Following on from the sales podcasts in my previous post, here are some more podcasts you can listen to on the topic of sales.
Update 2017-03-22: Added The English We Speak & China version for LearnEnglish. 2017-03-03: All ESLPod.com links changed to Lizhi.fm. For more info, see this post: ESLPod Links Broken. Updated About.com to TheBalance, although the videos are gone. 2016-03-11 : Removed dead Videojug and Howcast links. Added 2 About.com videos. 2015-09-05: added ESL Podcast 1096 – Improving Online Reviews
2014-12-06: added Pearson Education Marketing podcast on E-marketing and new media. 2014-09-13: added Macmillan podcast about viral videos and INTEAD podcast about digital marketing know-how 2014-04-26: added China232.com podcast about Web 2.0 2014-04-05: added Business English Pod Video Vocab 37 & 38 (Internet Marketing)
Digital marketing includes marketing over the internet and cellular networks, to personal computers, smartphones and tablet computers etc.
Below are some useful videos and ESL podcasts you can watch & listen to about digital marketing.
You can listen to these ESL podcasts (especially designed for learners of English) online on your computer, or you can download the MP3 and listen to them on your computer, MP3 player, smartphone etc.
The audio is free, but sometimes other features ("premium features") require payment.
These links will take you to videos on websites which are not blocked in China (except for the Business English Pod videos, for which I have provided separate download links for users in China), and which usually have transcripts (sometimes already shown on the same page as the video, or sometimes you have to press a button that says "Transcript").
Update 2013-12-10: Added link to Quizlet and Listen and Write exercises for Podcast 750.
In our classes on Sales, we cover topics like sales vocabulary, retail, wholesale, modes of payment, discounts, e-commerce, trends etc. So here are some useful intermediate podcasts related to these topics.
ESL Pod has lots of useful podcasts for intermediate & upper-intermediate learners. You can listen to the audio online or download it to play on your phone or MP3 player.
Usually the format is:
I updated links in my article "Sales: Some movies to watch and learn", so all links are working... for now ;)
Mostly it was fixing dictionary links for the vocabulary in the article, thanks to the Bing disaster.
But a link to thread on "best sales movie ever" on jobs site Monster.com was also broken, as they've reorganized their site. I found and added 2 other lists of great movies about sales.
By the way, Monster now has a section dedicated to sales called "SalesHQ".
It's got a lot of useful stuff for people interested in sales, on things like résumés, interviews, salaries, commissions and professional development.
It's also got sub-sections dedicated to certain fields of sales:
I know some of my students work in pharmaceuticals & IT sales (as well as other areas of sales), so I hope this SalesHQ link proves useful for you.
Online book site Booktrope sometimes offers free books, and at the moment they have a free online book:
Learn how to give the best sales presentations to the most important people for the biggest sales.
(Navigate with left/right arrow button at bottom of page, or chapter list at right.)
Edit (12 Sept 2013): I removed dead links to Bing dictionary and replaced with working links for other dictionary websites. I also removed dead Monster link for sales movies, and added links for 2 other articles on sales movies.
Sales is the activity of trying to sell: to convince someone to buy your product or service.
For most businesses, this is their most important activity. No sales = no money!
So sales can be a high-pressure job and involve a lot of human drama: a great recipe for movies!
As a result, there are many movies in English about people in sales, and watching them can be a great way to learn English AND learn the business (and vocabulary) of sales.
"But I'm not in sales!" you might say. That doesn't matter: ALL business is sales. You always need to be able to convince people to accept what you can offer. For example, in a job interview you are selling yourself (your skills, talent and effort) to a company, in return for a salary and benefits.
So here I offer some links on movies about the world of sales.
Lists/Discussions About Sales Movies
These movies are hosted on a Chinese website and might have Chinese subtitles, in case you don't understand some of the words.
(Edit 20/3/2012: these movies might move or be deleted. It depends on the video website.)
G.A.L.E.S.L. / joe3
Some tips and links on learning English.