Update 2017-02-16: Updated ESLPod links to Lizhi.fm. For more info, see this post: ESLPod Links Broken. Added ESL Podcast 1204 & vocab links.
Update 2015-06-27: Added "Keeping a meeting on track".
Here are some podcasts from ESL Pod on the topic of meetings, with a slow conversation or speech, then an explanation of words and ideas, then the conversation or speech again at a faster speed.
Types of and reasons for meetings
Planning and scheduling of meetings
Chairing and managing a meeting
During meetings
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Here are some podcasts related to the topic of projects and project management, suitable for intermediate ESL learners.
Update 2017-03-03: Changed ESL Pod link to Lizhi.fm. For more info, see this post: ESLPod Links Broken. 2016-03-11: Added BEP 266 & 267. 2015-12-11: Added BEP The 4Ps (Part 2). 2015-11-21: Added BEP The 4Ps (Part 1). 2014-12-20: Replaced some Podbay.fm links with Cloud-Caster.com for Pearson Principles of Marketing, because several Podbay links went to the same podcast. 2014-11-22: Added Pearson Principles of Marketing podcasts.
Here are some videos and podcasts on marketing and various aspects of marketing, like branding, product launches, public relations and publicity, market research, positioning, slogans, celebrity endorsement, campaigns etc.
For students in China who can't access YouTube or Vimeo, I've also put direct links to download the videos.
Update 2015-10-17: Added info about video on Investopedia and "Executing a SWOT Analysis".
A SWOT analysis is a way of analyzing a business situation and understanding how it affects (now) or might affect (in the future) your company, project management, business plan, sales etc.
A SWOT audit can be very useful in creating your marketing plan, so that you understand the strengths and weaknesses of your products, opportunities to increase its sales, and threats that could reduce its sales.
Dictionary definitions of SWOT analysis
Here are some dictionary links (with definitions and example sentences):
Articles with more info on SWOT analysis
Here are some articles from encyclopedias and other sites, with more information and explanation:
ESL Podcasts on SWOT analysis
Here are some ESL podcasts from Business English Pod (which you can download, to listen to on your phone, on the way to work etc), where two people in an accounting firm are discussing a SWOT analysis for the firm's marketing:
Here are some podcasts you can listen for vocabulary and advice on complaints, both as a customer (making a complaint) and as a supplier (handling a complaint.
In relation to our class on "Confrontations and Conflict" in the workplace, here are some ESL podcasts on dealing with conflict, dissatisfaction and disagreement. Business English Pod - Resolving Conflict
Some vocabulary you will hear in Part 1:
Some vocabulary you'll hear in part 2:
Update: 2015-10-24: Removed dead Answers.com link.
My student Yeping in China asks about a few terms used in marketing & advertising.
1. What is competitive parity?
My answer:
Competitive parity is one way of deciding your budget for marketing and advertising. Basically you spend a similar amount of money as your competitors do.
2. What is the difference between USP and value proposition?
The USP (unique selling proposition or unique selling point) of your product is one single aspect that makes your product special & different from all competing products; what makes it unique.
The value proposition of your product is all (not just one of) the benefits that your product can bring to the customer. In our class on Sales, we get some practice describing visuals in a presentation or meeting, like charts & graphs that show what is happening with our sales: movements and trends like rising, plunging, fluctuating and remaining steady. Here are some podcasts about this topic. The audio is free, although you might have to pay for extra resources like transcripts etc. ESL Pod: intermediate level Business English Pod: Upper-Intermediate to advanced level
Definition Mentoring is when someone who is older and more experienced gives advice and help to someone younger and less experienced. Often this advice is about helping the younger person:
Key words
Types of business mentoring In business, there can be several kinds of mentoring:
In our class "Coaching, Mentoring and Counselling", we talk about the third type of mentoring, when it is organized by the company.
Today I've done quite a bit of work on my ESL Links > Telephone English page.
I got rid of some dead links, reorganized others, and added some new ones, like the British Council page on conference calls, Business English Pod (including lessons on taking and leaving messages), BBC Business Language to Go and TalkEnglish page on business phone calls.
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